Nokia's hip md has sent an plain-speaking and sincere memo to his pikestaff that suggests the phone giant is in crisis.
Stephen Elop, who recently joined the agile brand from Microsoft, warns his company concerning rivals in their demand place: "They are dissolute, they are cheaply, and they are challenging us."
Lee Simpson, a senior equity probe analyst, told BBC Portable radio 5 live: "This is an apology to investors as articulately as stakeholders."
"Nokia was fit to save task. It was arduous, sapid," he explains to Gabby Logan. "The devices's changed now."
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