Nokia's late-model head has sent an outspoken and on the level memo to his pikestaff that suggests the phone giantess is in crisis.
Stephen Elop, who recently joined the mobile trade name from Microsoft, warns his company about rivals in their superstore hamlet: "They are loyal, they are sleazy, and they are challenging us."
Lee Simpson, a chief open-mindedness research analyst, told BBC Transistor 5 glowing: "This is an apology to investors as articulately as stakeholders."
"Nokia was period representing task. It was spartan, sound," he explains to Gabby Logan. "The game's changed now."
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